true to the core - Forrest and Associates Forrest & Associates Inc., Toronto, Canada
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Our Foundation
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Our Foundation: a way of being

Being true to the core ourselves is where all of this begins. And having that attract individuals and organizations that understand the freedom, opportunities and success that it brings is the foundation of the mission and offerings of our company.

What must not be mistaken is the understanding of what being true to the core means.

There is no ‘must have’ or ‘must do’ list that embraces all people or becomes the certificate of completion that your organization can display. Being true to the core is simply being true to who it is you are whether individually or organizationally and representing that in an ongoing and every day process of awareness. The initiation of this process is where the detailed work begins.

What you believe or value is at the very heart of how you operate. And although you may create a vision to focus on, or a goal to work toward, your beliefs will inevitably always affect your results.

Knowing what you value before designing your vision or deciding upon your goals, forms a foundation of guiding principles. These principles set out what actions you take on a daily basis. These actions, then, are measured against the values you have identified as your own. The effectiveness of this alignment will be revealed by the outcome.

For the individual, this means greater personal fulfillment.
For the organization, it translates into bottom-line results.
This awareness becomes consciousness with impact.



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