Being true to the core ourselves is
where all of this begins. And having that attract individuals and organizations that
understand the freedom, opportunities and success that it brings is the foundation of the
mission and offerings of our company.
What must not be mistaken is the
understanding of what being true to the core means.
There is no must have or
must do list that embraces all people or becomes the certificate of completion
that your organization can display. Being true to the core is simply being true to who it
is you are whether individually or organizationally and representing that in an ongoing
and every day process of awareness. The initiation of this process is where the detailed
What you believe or value is at the very
heart of how you operate. And although you may create a vision to focus on, or a goal to
work toward, your beliefs will inevitably always affect your results.
Knowing what you value before designing
your vision or deciding upon your goals, forms a foundation of guiding principles. These
principles set out what actions you take on a daily basis. These actions, then, are
measured against the values you have identified as your own. The effectiveness of this
alignment will be revealed by the outcome.
For the individual, this means greater personal
For the organization, it translates into bottom-line results.
This awareness becomes consciousness with impact.